Technology and digitalisation are rapidly changing the brand management landscape. Whilst old paradigms remain, technology is creating an array of opportunities, and threats to brands. It’s crucial to understand the trends that are impacting an organisation’s most valuable intellectual asset, it’s brand.
We invite all Smart Insights members to join us for this free webinar. You will learn about how to future-proof your brand in 2018 from (digital) brand management expert Marc Cloosterman of VIM Group.
Which are the 4 main technology trends influence branding
How these trends impact branding and brand management, and beyond
What topics are board-room issues on brand management today
About the data-driven insights from Brand Performance Scan and how this can be deployed in your daily practice
About the shift from managing brands by policing, to community-orchestration
Participants will also learn how to go about brand implementation across digital channels and touch-points, and Marc will share with them his main insights in this domain.
For more info, you can download the book Future Proof Your Brand, written by Marc Cloosterman and Laurens Hoekstra.
